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Friday, January 05, 2007


Apparently, a Malaysian businessman is launching a new long-haul budget airline. All well and good so far:

‘Malaysian aviation tycoon Tony Fernandes has unveiled a new no-frills long-haul airline, Air Asia X. The venture - a tie-up between Air Asia and Fly Asian Express (FAX) - will launch in July and fly to destinations in India, China and Europe. The new airline aims to carry half a million passengers in its first year, Mr Fernandes said.’

My only question is, whose idea was it to give a carrier called ‘Air Asia X’ the marketing slogan, ‘Xtra Long, Like Never Before’?
Richard Desmond?

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