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Friday, April 27, 2007

Lessons in PR, week 1

This story - apart from being very funny - is a perfect lesson in how NOT to throw a charity dinner.
Diseased livers on the menu at a liver disease charity? Generally a no no.

Children’s Liver Disease Foundation’s Gala Dinner was to serve cruel foie-gras

'Foie gras – a form of diseased duck liver – has been hurriedly removed for the Children’s Liver Disease Foundation’s (CLDF) gala dinner menu. Foie-gras is produced by force feeding ducks or geese large amounts of food in order to disease their livers, causing them to swell to up to 10 times the normal size. Most birds are held in cages so small they cannot move and a pipe is thrust down their oesophagus to allow food to be forced into the stomach. The process is repeated two or three times daily for three weeks until the birds develop fatty liver disease, when they are slaughtered.
“What a horrible irony that a charity set up to fight liver disease was prepared to serve diseased birds’ livers at its fundraising dinner”, says Viva! campaigns manager, Justin Kerswell.'

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