"Instead of Spiderman or Bratz dolls, children in the US could soon be clutching a talking Jesus toy, a bearded Moses or a muscle-bound figure of Goliath.
From the middle of August, Wal-Mart, the biggest toy retailer in the US, will for the first time stock a full line of faith-based toys...
The market is notoriously hard to crack, with every child wanting what their friends at school have and high-profile brands like Transformers and Spiderman dominating marketing.
So will the 12in (30cm) Jesus doll quoting scripture or the 3in (8cm) figure of Daniel in the lion's den open up children's imaginations - and their parents' wallets?"
Am I the only person who wants to know why Jesus gets given a full 12 inches and Daniel only gets three? I mean, I know he was, as the story has it, quite a wizened old chap (and he did live in a cave, which everyone knows isn't good for your health), but I wasn't aware that Jesus was a bloody GIANT.
Or maybe I'm misreading it, and the bloke's just lucky?